Campaign against forest fires, directed towards the conservation of wildlife and forests, both are in danger due to vandalism, product of the fires, where its objective is to promote reports to 9-1-1.

The campaign was run in billboards on the streets, located in high transit national roads in order to obtain a significant impact. Additionally, it was uploaded in social media.

Another graphic was also carried out, strengthening the campaign with recollected data and information to complement the message, and in this way create a larger social and environmental conscience.