As part of the celebration of the International Day of the Environment, the Foundation joined this is in a very special way, we not only wanted to celebrate it, we wanted our effort to have a high impact and a dual purpose, so we developed a OOH campaign, turning them into living filters that will help purify the air.

A campaign against wildfires in support of the preservation of wildlife and forests, both of which are endangered due to vandalism, where fires are started to encourage calling 9-1-1.